NOVITA, Diana et al.
 PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP BUYING DECISION PADA E-COMMERCE TOKOPEDIA (STUDI KASUS PELANGGAN TOKOPEDIA KOTA PADANG).
<strong>JUMARI: JURNAL MANAJEMEN RETAIL</strong>, [S.l.], v. 1, n. 2, aug. 2024.
Available at: &lt;<a href="https://ojs.unitas-pdg.ac.id/index.php/JRP/article/view/1068" target="_new">https://ojs.unitas-pdg.ac.id/index.php/JRP/article/view/1068</a>&gt;. Date accessed: 18 apr. 2026.