Faktor-Faktor yang Mempengaruhi Keputusan Konsumen untuk Membeli Perabot di Plaza Mebel Sentral Jepara

Abstract

This study aims to determine whether the promotion factors have an influence on the increase in sales at the Plaza Mebel Sentral Jepara Padang.

The population in this study are all consumers who make decisions in purchasing products in Plaza Mebel Sentral Jepara in 2008 in Padang, with a total sample of 100 respondents.

To prove the promotional factors can influence the consumer decision, the authors use the technique of quantitative analysis by using statistical hypothesis testing. Stages of testing by the author include regression test and t-test statistics.

Based on the results of hypothesis testing shows that the promotion significantly influence consumer decisions in choosing Plaza Mebel Sentral Jepara buying furniture.