Analisis Pengaruh Strategi Bauran Pemasaran, Sistem Pendidikan Perguruan Tinggi, Status Akreditasi terhadap Keputusan Mahasiwa dalam Memilih Jurusan Administrasi Niaga Politeknik Negeri Padang

Abstract

Department of Commerce Administration is oneof the departments in Padang State Polytechnic, which the Department of Business Administration has two coursesnamely Study of Business Administration and Study of BusinessTour. In eachyear there was an increase significant interest in the various departments in Padang State Polytechnicas well asthe Department of Business Administration. Every thing was certainly not out of the strategy which has been conducted by the Department of Business Administration

Therefore,this study a medtode termine the effect of the marketing mixinvolveofProduct(Department of Business Administration), price(cost of education), Promotions, location, people, processesandcustomer services(services). Then the system implemented and the status of Accreditation affects thestudent's decisionin choosing Department ofCommerceAdministration.

Based on multiple linear analysis showed thatthe variables put product, price/cost, promotion, place/location, people, process, service consumers (the marketing mix) together and it has signifi cant in fluence over decision saffect in gstudents indeciding toselect Department of Commerce Administration with a contribution of 36.6%. Education system variables significantly influencea student's decision inchoosing Department of Commerce Administration with weight 4.3% of contribution. Accreditation status variables significantly influencea student's decision indeciding to choose Department ofCommerceAdministration.