Analisis Faktor Revisit Intention Wisnus di Kawasan Jembatan Akar Kabupaten Pesisir Selatan

Abstract

This study aims to find out and analyze the influence of destination image and experience partially and simultaneously on revisit intention on domestic tourists in the Pesisir Selatan district. The research method used is quantitative descriptive. The sampling technique used was purposive sampling, the study sample was 100 respondents, the data collection method was using the goggle form. The data analysis technique used is multiple linear regression, t test, F test and coefficient of determination. From the results of the linear regression test is Y = 0.586 + 0.174 X1 + 0.190 X2 + e. From the t-test conducted, it was found that destination image had significant effect on tourist intention in the root bridge area of Kabupaten Pesisir Selatan  (X1), whereas Experience had a significant effect on revisit intention on tourists in the root bridge area of Kabupaten Pesisir Selatan (X2). From the results of the F test it is evident that the variable destination image, experience together has a significant effect on revisit intention on tourists in the root bridge area of Kabupaten Pesisir Selatan. The coefficient of determination results is 78.3% while the remaining 21.8% is explained by other variables that are not discussed in research such as service quality.