Attitude, Islamic Tourist Satisfaction dan Destination Loyalty: Dasar untuk Mengembangkan Halal Tourism DiKota Bukittinggi
Abstract
Halal tourism is the goverment’s concern to develop tourism in the city of Bukittinggi. Therefor, efforts need to be made to increase the destination loyalty through the islamic tourism satisfaction. This study discusses the influence of attitudes on islamic tourist satisfaction and the influence of islamic tourist satisfaction on destination loyalty in the city of Bukittinggi. This type of research is explanatory research. The sampling technique is convenience sampling with a sample size of 100 archipelago tourists. Respondent collected directly at tourist destinations in the city of Bukittinggi. Time horizon is a cross section, which is data collected at one time in 2018. Data analysis tools use descriptive statistics and structural equation model (SEM). The results showed the there was a significant and positive influence of attitude variables on the islamic tourist satisfaction, and the influence of islamic tourist satisfaction on destination loyalty
References
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[2] G. Kovjanić, “Islamic tourism as a factor of the Middle East regional development,†Turizam, vol. 18, no. 1, pp. 33–43, 2014.
[3] N. Bozorgaghideh and R. S. Beegam, “Halal Tourism in Kerala,†Int. J. Manag., vol. 6, no. 8, pp. 42–48, 2015.
[4] H. Zamaniâ€Farahani and J. C. Henderson, “Islamic tourism and managing tourism development in Islamic societies: the cases of Iran and Saudi Arabia,†Int. J. Tour. Res., vol. 12, no. 1, pp. 79–89, 2010.
[5] M. A. H. Bhuiyan, C. Siwar, S. M. Ismail, and R. Islam, “The role of government for ecotourism development: Focusing on east coast economic region,†J. Soc. Sci., vol. 7, no. 4, p. 557, 2011.
[6] B. A. Carmichael, “Linking quality tourism experiences, residents’ quality of life, and quality experiences for tourists,†Qual. Tour. Exp., pp. 115–125, 2006.
[7] Z. Bidin, “Sikap, norma subjektif dan kawalan gelagat ditanggap terhadap niat gelagat kepatuhan zakat pendapatan gaji,†Int. J. Manag. Stud., vol. 16, no. 1, pp. 31–55, 2009.
[8] D. Amanah, R. Hurriyati, V. Gaffar, F. Agustini, and D. Harahap, “Foreign tourist’s attitude to the elements of the developing of tourism in Medan, Indonesia,†Manag. Sci. Lett., vol. 8, no. 5, pp. 371–380, 2018.
[9] T. H. Lee, “A structural model to examine how destination image, attitude, and motivation affect the future behavior of tourists,†Leis. Sci., vol. 31, no. 3, pp. 215–236, 2009.
[10] H. Kim and S. L. Richardson, “Motion picture impacts on destination images,†Ann. Tour. Res., vol. 30, no. 1, pp. 216–237, 2003.
[11] W. Phillips and S. Jang, “Destination image and tourist attitude,†Tour. Anal., vol. 13, no. 4, pp. 401–411, 2008.
[12] F. Tjiptono and G. Chandra, “Service, quality & satisfaction,†Yogyakarta Andi Offset, 2005.
[13] M. Kozak, “Comparative analysis of tourist motivations by nationality and destinations,†Tour. Manag., vol. 23, no. 3, pp. 221–232, 2002.
[14] K. Alexandris, C. Kouthouris, and A. Meligdis, “Increasing customers’ loyalty in a skiing resort: The contribution of place attachment and service quality,†Int. J. Contemp. Hosp. Manag., vol. 18, no. 5, pp. 414–425, 2006.
[15] R. A. Westbrook and R. L. Oliver, “Developing better measures of consumer satisfaction: some preliminary results,†ACR North Am. Adv., 1981.
[16] S. Um, K. Chon, and Y. Ro, “Antecedents of revisit intention,†Ann. Tour. Res., vol. 33, no. 4, pp. 1141–1158, 2006.
[17] C.-F. Chen and D. Tsai, “How destination image and evaluative factors affect behavioral intentions?,†Tour. Manag., vol. 28, no. 4, pp. 1115–1122, 2007.
[18] V. Žabkar, M. M. BrenÄiÄ, and T. Dmitrović, “Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level,†Tour. Manag., vol. 31, no. 4, pp. 537–546, 2010.
[19] Z. Ahmed, M. Rizwan, M. Ahmad, and M. Haq, “Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur,†J. Sociol. Res., vol. 5, no. 1, pp. 306–326, 2014.
[20] C. Flavián, E. MartıÌnez, and Y. Polo, “Loyalty to grocery stores in the Spanish market of the 1990s,†J. Retail. Consum. Serv., vol. 8, no. 2, pp. 85–93, 2001.
[21] R. Lupiyoadi and A. Hamdani, “Manajemen Pemasaran Jasa. jakarta: Salemba Empat,†2001.
[22] Y. Yoon and M. Uysal, “An examination of the effects of motivation and satisfaction on destination loyalty: a structural model,†Tour. Manag., vol. 26, no. 1, pp. 45–56, 2005.
[23] P. O. Do Valle, J. A. Silva, J. Mendes, and M. Guerreiro, “Tourist satisfaction and destination loyalty intention: a structural and categorical analysis,†Int. J. Bus. Sci. Appl. Manag., vol. 1, no. 1, pp. 25–44, 2006.
[24] T. K. Hui, D. Wan, and A. Ho, “Tourists’ satisfaction, recommendation and revisiting Singapore,†Tour. Manag., vol. 28, no. 4, pp. 965–975, 2007.
[25] C. Lovelock, J. Wirtz, and J. Mussry, “Pemasaran Jasa: Manusia, Teknologi, Strategi Perspektif Indonesia, Jilid 1,†Alih Bhs. Dian Wulandari, Devri Barnadi Puter. Jakarta Erlangga.(Edisi ketujuh), 2010.
[26] S. Artuğer, B. C. Çetinsöz, and İ. Kılıç, “The effect of destination image on destination loyalty: An application in Alanya,†Eur. J. Bus. Manag., vol. 5, no. 13, pp. 124–136, 2013.
[27] N. Q. Vinh and N. L. Long, “THE RELATIONSHIP AMONG EXPECTATION, SATISFACTION AND LOYALTY OF INTERNATIONAL VISITOR TO HANOI, VIETNAM.,†J. Glob. Manag., vol. 5, no. 1, 2013.
[28] S. Kim, S. Holland, and H. Han, “A structural model for examining how destination image, perceived value, and service quality affect destination loyalty: A case study of Orlando,†Int. J. Tour. Res., vol. 15, no. 4, pp. 313–328, 2013.
[29] M. G. Gallarza, I. Gil Saura, and F. Arteaga Moreno, “The quality-value-satisfaction-loyalty chain: relationships and impacts,†Tour. Rev., vol. 68, no. 1, pp. 3–20, 2013.
[30] A. Gupta and I. Chen, “Service quality: implications for management development,†Int. J. Qual. Reliab. Manag., vol. 12, no. 7, pp. 28–35, 1995.
[31] K. E. Voss, E. R. Spangenberg, and B. Grohmann, “Measuring the hedonic and utilitarian dimensions of consumer attitude,†J. Mark. Res., vol. 40, no. 3, pp. 310–320, 2003.
[32] C.-C. Yang, P.-S. Chen, and Y.-H. Chien, “CUSTOMER EXPERTISE, AFFECTIVE COMMITMENT, CUSTOMER PARTICIPATION, AND LOYALTY IN B & B SERVICES.,†Int. J. Organ. Innov., vol. 6, no. 4, 2014.
[33] M. G. Ragheb and R. L. Tate, “A behavioural model of leisure participation, based on leisure attitude, motivation and satisfaction,†Leis. Stud., vol. 12, no. 1, pp. 61–70, 1993.
[34] I. Ajzen, “From intentions to actions: A theory of planned behavior,†in Action control, Springer, 1985, pp. 11–39.
[35] M. Iranmanesh, S. Moghavvemi, S. Zailani, and S. S. Hyun, “The role of trust and religious commitment in Islamic medical tourism,†Asia Pacific J. Tour. Res., vol. 23, no. 3, pp. 245–259, 2018.
[36] J. F. Hair Jr, G. T. M. Hult, C. Ringle, and M. Sarstedt, A primer on partial least squares structural equation modeling (PLS-SEM). Sage Publications, 2016.
[37] W. W. Chin, “The partial least squares approach to structural equation modeling’dalam Modern Methods for Business Research, Ed. GA Marcoulides.†Lawrence Erlbaum Associates, New Jercy, 1998.
[38] J. Henseler, C. M. Ringle, and R. R. Sinkovics, “The use of partial least squares path modeling in international marketing,†in New challenges to international marketing, Emerald Group Publishing Limited, 2009, pp. 277–319.
[39] H. M. Jogiyanto and W. Abdillah, “Konsep dan aplikasi PLS (Partial Least Square) untuk penelitian empiris,†BPFE Fak. Ekon. dan Bisnis UGM. Yogyakarta, 2009.
[40] I. Bazazo, T. Elyas, L. Awawdeh, and M. Faroun, “The impact of Islamic attributes of destination on destination loyalty via the mediating effect of tourist satisfaction,†Int. J. Bus. Adm., vol. 8, no. 4, pp. 65–78, 2017.
[41] B.-L. Cheng, “Service quality and the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty in the Malaysian hotel industry,†Gadjah Mada Int. J. Bus., vol. 15, no. 2, pp. 99–112, 2013.
[42] S. Coban, “The effects of the image of destination on tourist satisfaction and loyalty: The case of Cappadocia,†Eur. J. Soc. Sci., vol. 29, no. 2, pp. 222–232, 2012.
Published
2019-09-27
How to Cite
PRIMALITA, Ratni.
Attitude, Islamic Tourist Satisfaction dan Destination Loyalty: Dasar untuk Mengembangkan Halal Tourism DiKota Bukittinggi.
Manajemen dan Kewirausahaan, [S.l.], v. 10, n. 3, p. 1-14, sep. 2019.
ISSN 2615-3300.
Available at: <https://ojs.unitas-pdg.ac.id/index.php/manajemen/article/view/464>. Date accessed: 20 apr. 2024.
doi: https://doi.org/10.31317/jmk.10.3.1-14.2019.
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Articles
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