Pengaruh Perceived Service Quality terhadap Perceived Loyalty melalui Perceived Satisfaction dan Perceived Motivation Adeeva Cell Padang
Bahasa Indonesia
Abstract
Penelitian ini bertujuan untuk membuktikan pengaruh perceived service quality, terhadap perceived loyalty yang dimoderasi oleh perceived satisfaction dan perceived motivation yang dimiliki konsumen Adeeva Cell Padang. Pada penelitian ini digunakan sebanyak 50 orang konsumen yang dipilih secara random. Metode analisis yang digunakan adalah SEM (Structural Equation Model) yang diolah dengan menggunakan Smart PLS. Berdasarkan hasil pengujian hipotesis ditemukan bahwa perceived service quality berpengaruh positif dan signifikan terhadap perceived loyalty melalui perceived satisfaction sedangkan perceived service quality tidak berpengaruh terhadap perceived loyalty setelah dimoderasi oleh perceived motivation pada konsumen Adeeva Cell Padang.
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