RELIGIUSITAS DAN PERSEPSI PENGETAHUAN LINGKUNGAN TERHADAP PEMBELIAN PRODUK RAMAH LINGKUNGAN

RAHMAH FITRI; DIMAS ARIESANDI; PURBO JADMIKO

RAHMAH FITRI
DIMAS ARIESANDI
PURBO JADMIKO

Abstract

In social life, religiosity and perceived environmental knowledge become important factors for someone in making decision. The level of religiosity, knowledge, and concern to the surrounding environment becomes a consideration in deciding to purchase some product. The purposed of the research is to examine the effect of the level of religiosity and perceived environmental knowledge on green purchase behavior. The respondents of the research are 155 students of the Faculty of Economics and Business, Bung Hatta University. This research uses quantitative methods with survey techniques. Hypothesis testing techniques using multiple linear regression analysis. The results of the research indicate that the level of religiosity and perceived environmental knowledge is positive and significant effect on green purchase behavior. Implications and suggestions for future research are discussed in this research.

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