The Pengaruh Layanan Konsumen, Suasana Toko, dan Lokasi Konsumen Terhadap MinatBeli Foodmart FreshBasko GrandMall Padang

Pengaruh Layanan Konsumen, Suasana Toko, dan Lokasi Konsumen Terhadap MinatBeli Foodmart FreshBasko GrandMall Padang

Abstract

This study aims to determine and analyze the effect of consumer service, store atmosphere, and location partially and simultaneously on consumer buying interest in Foodmart Fresh Basko Grand Mall Padang. The research method used is descriptive quantitative. The sampling technique used was purposive sampling so that the sample used in this study was 100 respondents, the data collection methods used were observation, questionnaires and literature study. The data analysis technique used is multiple linear regression, t test, F test, and coefficient of determination. Based on multiple regression analysis obtained Y = 4.641 + 0, 175 X1 + 0.602 X2 + 0.029 X3 + e. The t-test resulted in consumer service having a positive and significant effect on buying interest in Foodmart Fresh Basko Grand Mall Padang and the store atmosphere had a positive and significant effect on buying interest in Foodmart Fresh Basko Grand Mall Padang while location had no positive and significant effect on buying interest in Foodmart Fresh Basko Grand Mall Padang. . The F test resulted in consumer service, store atmosphere and location simultaneously having a significant effect on buying interest in Foodmart Fresh Basko GrandMall Padang. The resulting coefficient of determination is 44.5%.