The Pengaruh Layanan Konsumen, Suasana Toko, dan Lokasi Konsumen Terhadap MinatBeli Foodmart FreshBasko GrandMall Padang

Pengaruh Layanan Konsumen, Suasana Toko, dan Lokasi Konsumen Terhadap MinatBeli Foodmart FreshBasko GrandMall Padang

  • yuni candra universitas tamansiswa padang

Abstract

This study aims to determine and analyze the effect of consumer service, store atmosphere, and location partially and simultaneously on consumer buying interest in Foodmart Fresh Basko Grand Mall Padang. The research method used is descriptive quantitative. The sampling technique used was purposive sampling so that the sample used in this study was 100 respondents, the data collection methods used were observation, questionnaires and literature study. The data analysis technique used is multiple linear regression, t test, F test, and coefficient of determination. Based on multiple regression analysis obtained Y = 4.641 + 0, 175 X1 + 0.602 X2 + 0.029 X3 + e. The t-test resulted in consumer service having a positive and significant effect on buying interest in Foodmart Fresh Basko Grand Mall Padang and the store atmosphere had a positive and significant effect on buying interest in Foodmart Fresh Basko Grand Mall Padang while location had no positive and significant effect on buying interest in Foodmart Fresh Basko Grand Mall Padang. . The F test resulted in consumer service, store atmosphere and location simultaneously having a significant effect on buying interest in Foodmart Fresh Basko GrandMall Padang. The resulting coefficient of determination is 44.5%.

References

AG.Suyono, Sri Sukmawati, Pramono. 2012.Pertimbangan Dalam Membeli Produk Barang Maupun Jasa. Intidayu Press. Jakarta
Alma, Buchari. 2014.Manajemen Pemasaran dan Pemasaran Jasa. Bandung: penerbit Alfabeta.
Assauri, Sofjan. 2013. Manajemen Pemasaran. Jakarta : Rajawali Pers.
Berman dan Evan, 2014. “ Retail Managemen”, 12’th Edition. Jakarta; Pearson
Buchari. 2014.Manajemen Pemasaran dan Pemasaran Jasa. Bandung: penerbit Alfabeta.
Daryanto. 2011. Manajemen Pemasaran: Sari Kuliah. Bandung: Satu Nusa.
Hurriyati, Ratih. 2015. Bauran Pemasaran dan Loyalitas Konsumen.Bandung: ALFABETHA
Kotler, P., & Keller, Kevin Lane. (2011). Manajemen Pemasaran. (Jilid 1 dan 2, Edisi 13). Alih Bahasa: Bob Sabran. Jakarta: Erlangga.
Kotler, P. & Keller, K.L.2012, Manajemen Pemasaran Jilid I Edisi ke 12. Jakarta: Erlangga
Kotler Philip, Amstrong Gary. 2013. Prinsip-prinsip Pemasaran, Edisi ke-12. Penerbit Erlangga.
Kotler, Philip and Kevin Lane Keller, 2016: Marketing Management, 15th Edition New Jersey: Pearson Pretice Hall, Inc.
Kotler dan Keller. 2014. Manajemen Pemasaran. Jilid I. Edisi Ke 13. Jakarta: Erlangga.
Levy, Michael & Weitz, Barton A.,2012, Retailing Manajement, America: McGraw-Hill/Irwin, New York.
Lupiyoadi, Rambat. 2013. Manajemen Pemasaran Jasa Berbasis Kompetensi (Edisi 3). Jakarta: Salemba Empat
Pramono, dkk. 2012. Pertimbangan Dalam Membeli Produk Barang Maupun Jasa.Intidayu Pers. Jakarta
Sugiyono. 2016. Metode Penelitian Kuantitatif Kualitatif dan Kombinasi (Mixed Methods). Bandung: Alfabeta. New York: McGraw-Hill.
Utami, Christina W. 2010. Manajemen Ritel. Edisi Kedua. Salemba Empat, Jakarta
Published
2022-01-27
How to Cite
CANDRA, yuni. The Pengaruh Layanan Konsumen, Suasana Toko, dan Lokasi Konsumen Terhadap MinatBeli Foodmart FreshBasko GrandMall Padang. Manajemen dan Kewirausahaan, [S.l.], v. 13, n. 1, jan. 2022. ISSN 2615-3300. Available at: <https://ojs.unitas-pdg.ac.id/index.php/manajemen/article/view/762>. Date accessed: 07 oct. 2022.