Analisa Faktor-Faktor yang Mempengaruhi Minat Beli Konsumen terhadap Produk Herbal dan Suplemen Saat Pandemi Covid-19 di Sumatera Barat
Abstract
Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi minat konsumen dalam membeli produk herbal dan suplemen selama masa pandemi Covid-19 di Sumatera Barat. Survei dilakukan terhadap 161 konsumen herbal dan suplemen di Sumatera Barat. Instrumen penelitian di adaptasi dari beberapa penelitian terdahulu. Data penelitian dianalisis dengan menggunakan teknik analisis structural equation modelling dengan software SmartPLS3.0. Hasil penelitian menemukan bahwa variabel health awareness dan health value berpengaruh signifikan terhadap sikap dan minat beli konsumen. Selanjutnya kontrol perilaku juga memiliki pengaruh signifikan terhadap minat beli konsumen. Sedangkan sikap dan norma subjektif tidak memiliki pengaruh yang signifikan terhadap minat beli konsumen pada produk herbal dan suplemen.
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(January 2008).
Ajzen, Icek. (1985). From Intentions to Actions: A Theory of Planned Behavior. Action Control,
11–39. https://doi.org/10.1007/978-3-642-69746-3_2
Ajzen, Icek. (1991). The theory of planned behavior. Organizational Behavior and Human
Decision Processes, 50(2), 179–211. https://doi.org/10.1016/0749-5978(91)90020-T
Anggelina, J., & Edwin, J. (2014). Analisis Pengaruh Sikap, Subjective Norm dan Perceived
Behavioral Control terhadap Purchase Intention Pelanggan SOGO Department Store di
Tunjungan Plaza Surabaya. Jurnal Strategi Pemasaran, 2(1), 1–7.
Carolyn, G., & Pusparini, E. S. (2013). Analisa Faktor-Faktor yang Mempengaruhi Minat Beli
(Purchase Intention) Konsumen Terhadap Produk Perawatan Diri Berbahan Organik (Studi
Kasus Pada Mahasiswa Universitas Indonesia). FE-UI.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis 7ed.
Pearson Prentice Hall. https://doi.org/10.1016/j.ijpharm.2011.02.019
https://bisnis.tempo.co/. (2020). https://bisnis.tempo.co/read/1326302/pandemi-coronapermintaan-multivitamin-naik-10-kali-lipat/full&view=ok. Retrieved from
https://bisnis.tempo.co/read/1326302/pandemi-corona-permintaan-multivitamin-naik-10-kalilipat/full&view=ok
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from https://www.liputan6.com/lifestyle/read/4225097/cerita-akhir-pekan-apa-produk-gayahidup-terlaris-di-tengah-pandemi-corona-covid-19#
Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran jilid 1, edisi Ketiga belas, Terjemahan
Bob Sabran. Jakarta: Erlangga. https://doi.org/10.1177/0022022111434597
Lee, D., Trail, G., Lee, C., & Schoenstedt, L. (2013). Exploring Factors that Affect Purchase
Intention of Athletic Team Merchandise. ICHPER-SD Journal of Research, 8(1), 40–48.
Lee, J. H., & Lim, K. F. (2016). Factors Influencing Purchase Intention towards Dietary
Supplement Products among Young Adults. Retrieved from
http://eprints.utar.edu.my/2327/1/PY-2016-1304754.pdf
Nurhasah, S., Munandar, J. M., & Syamsun, M. (2018). Faktor-Faktor yang Mempengaruhi
Minat Beli Produk Makanan Olahan Halal pada Konsumen. Jurnal Manajemen Dan Organisasi,
8(3), 250–260. https://doi.org/10.29244/jmo.v8i3.22473
Putri, J. W. (2015). Factors Affecting Customers Online Search Intention and Online Purchase
Intention using Social Networks?: Case Study of Online Shop on Instagram. IBuss Management,
3(2), 232–240.
Ramdhani, N. (2016). Penyusunan Alat Pengukur Berbasis Theory of Planned Behavior. Buletin
Psikologi, 19(2), 55–69. https://doi.org/10.22146/bpsi.11557
Roudposhti, V. M., Nilashi, M., Mardani, A., Streimikiene, D., Samad, S., & Ibrahim, O. (2018).
A new model for customer purchase intention in e-commerce recommendation agents. Journal of
International Studies, 11(4), 237–253. https://doi.org/10.14254/2071-8330.2018/11-4/17
Schiffman, L., & Kanuk, L. L. (2008). Perilaku konsumen. Jakarta: Indeks.
Wee, C., Ariff, M., Zakuan, N., Tajudin, M., Ismail, K., & Ishak, N. (2014). Consumers
perception, purchase intention and actual purchase behavior of organic food products. Review of
Integrative Business and Economics Research, 3(2), 378.
Xiao, A., Yang, S., & Iqbal, Q. (2018). Factors Affecting Purchase Intentions in Generation Y:
An Empirical Evidence from Fast Food Industry in Malaysia. Administrative Sciences, 9(1), 4.
https://doi.org/10.3390/admsci9010004
Published
2022-09-21
How to Cite
SYAFRIZAL, Syafrizal; AGRIQISTHI, Agriqisthi; PUTRI, Aulia Angraini.
Analisa Faktor-Faktor yang Mempengaruhi Minat Beli Konsumen terhadap Produk Herbal dan Suplemen Saat Pandemi Covid-19 di Sumatera Barat.
Manajemen dan Kewirausahaan, [S.l.], v. 13, n. 3, sep. 2022.
ISSN 2615-3300.
Available at: <https://ojs.unitas-pdg.ac.id/index.php/manajemen/article/view/814>. Date accessed: 24 apr. 2024.
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