Analisis Kualitas Layanan dan Kepuasan Nasabah pada PT. Bank Negara Indonesia (Tbk) Kantor Cabang Utama Padang

  • Henny Sjafitri Universitas Tamansiswa Padang

Abstract

The background of this research is the quality of service is an important factor for any bank to become the market leader in the banking business competition is getting stronger. BNI as a company that is engaged in the service are always working to improve the satisfaction of its customers by providing the best service to its customers. The purpose of this study was to observe the quality of service and customer satisfaction, PT Bank BNI (Persero) Tbk Main Branch Padang. The results of this study turns BNI service quality is high enough to exceed what is expected of the client.

References

Kotler,Phillip.2001.Manajemen Pemasaran, Penerbit Prenhillindo,Jakarta.

Kotler,Phillip dan Susanto,A.B.2000.Manajemen Pemasaran Indonesia. Analisis Perencanaan, Implementasi dan Pengendalian, edisi Pertama, Penerbit Salemba Empat,Jakarta.

Lupiyoadi,Rambat.2001. Manajemen Pemasaran Jasa,Penerbit,Jakarta: Salemba Empat.

M. Istijanto.2005.Aplikasi Praktis Riset Pemasaran,Penerbit, Jakarta: PT.Gramedia Pustaka Utama.

Malayu S.P.Hasibuan.2005. Dasar – Dasar Perbankan. Penerbit Jakarta : Bumi Aksara.

Nirwana.2004.Prinsip – prinsip Pemasaran Jasa. Penerbit,Malang:Dioma

Parasuraman,Valeric A,Zeithaml & Leonard L Berry.1998. A Conseptual Model Of Service and Implication Research,journak of Marketing.Vol 49.

Sigit Triandaru dan Totok Budisantoso,2006. Bank dan Lembaga Keuangan Lainnya.Penerbit, Jakarta: Salemba Empat.

Sugiyono.2004.Metode penelitian Bisnis. Penerbit,Bandung : Alfabeta.

________2005.Statistik Untuk Peneitian. Penerbit,Bandung: CV Alfa Beta.

Supranto,J.1997. Mengukur Tingkat Kepuasan Pelanggan Untuk Meningkatkan Pangsa Pasar. Penerbit,Jakarta: Rineka Cipta.
Published
2014-05-01
How to Cite
SJAFITRI, Henny. Analisis Kualitas Layanan dan Kepuasan Nasabah pada PT. Bank Negara Indonesia (Tbk) Kantor Cabang Utama Padang. Manajemen dan Kewirausahaan, [S.l.], v. 5, n. 2, p. 43-52, may 2014. ISSN 2615-3300. Available at: <https://ojs.unitas-pdg.ac.id/index.php/manajemen/article/view/188>. Date accessed: 12 nov. 2024.